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Vooruitgang in digitale gedragsanalyse verandert hoe detailhandelaars online verkopen

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COVID-19 versnelde de overheersing van online verkoop. Het resultaat is een grotere behoefte om de ervaring van de klant te personaliseren en dus niet te verminderen. Segmentering in real time waarbij factoren als plaats, geslacht en leeftijd een rol spelen, is nog steeds belangrijk, maar belangrijker is inzicht in de specifieke intentie van de consument. AI-gestuurde oplossingen geven inzicht in individuele interesses, motivaties en potentiële conversies. In plaats van klanten te bestoken met informatie op basis van gemeenschappelijke kenmerken, zorgt personalisering met behulp van AI ervoor dat shoppers zich gezien en gehoord voelen.

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